USA Football Scratch and Win made use of game ticket retail promotions that ran through the NFL Playoffs, culminating with a grand prize announcement on Super Bowl Sunday. Game play was fun and easy to understand – customers who shopped at Vons, Randalls, Genuardi’s, Dominick’s, Pavillions, Tom Thumb and Carrs received a game ticket to play a simulated football game, attempting to score a winning touchdown. Every game ticket also included eight “Lucky Numbers”. Winning “Lucky Numbers” aired on Fox and ABC each week of the promotion with three $100,000 prizes and a Grand Prize of $250,000.